The World Cup Logo
Prior to the World Cup logo, I discovered something very interesting in protest to the current World Cup logo,
11Designer in protest to the current world cup logo designs, created about 11 other identities for the title. Check them out, personally I like option 7#. I thought that it was intersting.
Is it true that the logo has to look “friendly’ (as always said by college lecturers) again? But prior to the England hooligans that formed a mob last week, maybe, just maybe, the smiley logos might have done it’s socially responsible duty in restoring peace in Berlin. (My bombastic remark…)
Erik Spiekermann had a comment about it. Here’s a very insightful take from the interview to warm up:
” Not only the mascot, but the whole business. I mean the mascot itself is a typical effort by too many parties. It’s a lion, which has no historical relevance to Germany whatsoever. We have eagles, gnomes and garden dwarves and what have you, but we don’t have lions. That’s English or French. The mascot is called Goleo, “gol” as in the Spanish for the English word “goal,” and “leo” as in Italian, Latin, Spanish for lion. So it’s obviously trying to appeal to a world audience, which is kind of nice, but it’s a little patronizing. Why not be in Germany and call it “Fritz” or whatever? We are German, so we might as well own up to it. This artificial lion is neither cute nor ugly nor relevant; it’s just embarrassing.” -When asked why was he so being so critical on the World Cup logo.
