gordon ling

Why did North Korea conduct nuclear-tests?

Re-branding purposes?

Now, how does re-branding work again?

Not that I’m supporting  global headliners anyway, just a graphic designer doing his bit in social responsibility.

You have to do a bit of research to understand why I said that.

Really.

Oh. Nuclear warfare doesn’t really have much to do with graphic design anyway. Only minimal typography to make sure legibility of that e=mc2 calculations.

Quietude, Kenneth FitzGerald, pg. 27. Emigre no.64

" Sagmeister is naughty by nature - never transgressive. The big ideas are frequently obvious or hackneyed metaphors tweaking mainstream taste. That their visualization delivers a jolt points up the timidity of most designs. Though Sagmeister doesn’t promote a formal signature style, his reliance on visual joy-buzzers become style in its own right. "